WHEN TO USE

Use when your team keeps doing things you don’t want, or struggling to do things you value.

WHAT TO DO

Draw two columns: Easy (what currently requires no effort) and Hard (what you value but requires willpower). Circle one item from Easy that should be harder or eliminated, and one from Hard that should be structurally protected. Ask: what is the smallest design change that shifts this default? The goal isn’t to motivate people, it’s to arrange the environment so the right behavior becomes inevitable.