Your AI Investment Isn’t Paying Off. Here’s Why.

Your organization has invested in AI. The technology is in place, and the pressure to show results is real. But for most organizations, the return isn’t materializing the way it was supposed to, and leadership is starting to ask hard questions.

79% of organizations report challenges with AI adoption and 54% of C-suite executives say AI is creating division within their organizations. And yet most leadership development strategies are still focused on technical training, not the human dynamics that determine whether AI actually gets used.

The problem isn’t the technology. It’s the friction.

In this exclusive webinar, Maggie Sass, PhD and Ross Blankenship, PhD — co-authors of the forthcoming book Friction — will draw on new research and 20+ years of emotional intelligence science to explore why AI transformations stall and what leaders can do about it.

You’ll walk away with:

• A framework for understanding the three types of friction AI creates — within individuals, between leaders and teams, and inside organizational systems
• Practical strategies leaders can apply immediately to convert AI resistance into genuine commitment
• The connection between EQ and AI adoption: why the leaders who navigate transformation most effectively share a specific set of human skills
• A preview of insights from Friction, publishing August 2026 — including frameworks and experiments not yet available anywhere else

This is not a general AI trends conversation. It is a research-grounded, practitioner-led session designed specifically for HR and L&D leaders who are accountable for the human side of transformation.