Why Behavior Change Is So Hard and What Actually Makes New Skills Stick

Learning something new can be inspiring but turning that insight into lasting behavior change is much harder. Whether it’s improving communication, managing emotions, or navigating difficult conversations, many of us leave training motivated but struggle to apply what we learned consistently over time.

In this webinar, we’ll explore why behavior change is so difficult and what actually helps new skills stick. Drawing on research and real-world examples, we’ll look at how practice, reinforcement, and everyday leadership behaviors shape whether learning turns into lasting habits.

You’ll learn:

• Why awareness alone doesn’t lead to behavior change
• The role of practice and reinforcement in building new habits
• How leaders and teams create environments where skills like EQ become part of everyday work

We’ll also be joined by a special guest, Kim Griffo, Associate Director of Leadership Development at Jazz Pharmaceuticals, who will share real-world insights and experiences on how to extend learning beyond a single training event so that development leads to real, sustained impact.